About Us
E-Cigarette Direct is an independent UK online retailer of vape kits, e-liquid and prefilled pods. The family business was founded by Jean Rasbridge and James Dunworth after Jean took up vaping in 2008, following decades of smoking. It has no links to the tobacco industry and sits on the steering committee of the Independent British Vape Trade Association (IBVTA). The company has won three consecutive Feefo Customer Service Platinum Awards and holds a 4.96 out of 5 rating from more than 28,000 customer reviews.
Press releases
"Too much too soon": vapers turn on new vape tax
Vapers feel punished for doing the right thing, and more than one in five say higher prices will make them more likely to smoke or buy illegal... read more
30.09.2026 • By E-Cigarette Direct
